Jay believes in building relationships with customers for life and that staying in front of them is of huge importance. On the other hand, large companies use it quite effectively to not only share resources but to help attract and retain more customers.ģ. Joint-venture marketing is rarely employed by small business. Jay has a unique perspective that business can grow exponentially if it employs a good mix of marketing initiatives and utilizes joint ventures. A common thread in each person interviewed in the book is that they are extremely effective at marketing their ideas.Ģ. Jay has a deep understanding that marketing is the fuel that keeps all organizations running.

The three main things I enjoyed most about my interview with Jay include:ġ. Being a fan of his work for over twenty years and knowing how rare it was to get an interview, I poured through my notes taken from his book and crystallized them into a short, tight list that I believed would be of relevance. To say I did my homework for our interview would be a massive understatement. With Jay being one of the highest-priced marketing consultants on the planet, at $5,000 per hour, I was honored to get thirty-five minutes on the phone with him to discuss key marketing strategies for my listeners. If the title of the book didn’t grab you, I can tell you that the wisdom inside the book certainly will. I was super blessed to sit down a few years ago at the height of the global recession and discuss the forthcoming book titled, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times. When someone can sit down and in five minutes or less come up with multiple new ways to generate new and repeat business, regardless of product or service, this to me is not only a rare gift, but about as close to magic as you can get.

Jay Abraham has been called the Marketing Wizard and with good reason. People are silently begging to be led by somebody who has a very, very well supported point of view who they can trust, who they can trust because that person has the consumer’s best interest at heart.” -Jay Abraham

“And when you’re the most trusted advisor, you have a point of view.

Jay abraham sticking point